Perception Analysis & EVP

Ensure your brand and employer value proposition (EVP) are positioned for the talent you want to attract.

We conduct extensive in-depth research interviews with large numbers of potential candidates. This data is analysed to give you a clear view of how your brand is viewed by different segments of the talent pool, and we then provide recommendations based on objective market evidence.

Our perception analysis research provides richly segmented data that highlights where your brand is over or underperforming for different candidate demographics and benchmarks this against your competitors. It supports talent acquisition and EVP strategies that enable you to attract and retain the best, most diverse talent.

Research can be conducted confidentially or with reference to your brand.

Perception analysis is designed to help you answer questions like:

• How is our EVP being received in the market?
• Does the EVP play differently to different demographics or candidate pools? If so, how and why?
• What can be done to improve EVP and attract the best talent?
• How do potential candidates rank us against our competitors, and what are the differentiators?
• Why has a particular function or area of the business been experiencing high attrition, and what can be done to address this?
• Is the market aware of our diversity initiatives?
• How does our compensation and benefits offering compare to the broader market?